Tourism Marketing

The Destination Marketing Plan for the Fermanagh and Omagh district aims to support achievement of the Vision set out in the Visitor Experience Development Plan (VEDP), that “Fermanagh and Omagh will be globally recognised as an exemplar regenerative tourism destination; a place where visitors become temporary locals, immersed in our rich natural and cultural heritage, and where local people, communities and businesses are supported through inclusive growth and collaboration”.

Via an annual Service Level Agreement with Council, Fermanagh Lakeland Tourism provides a tourism marketing function to showcase the region as an authentic and regenerative tourism destination offering unique experiences by undertaking a range of marketing communication activities, collaborating with a broad range of stakeholders, and supporting the industry to inspire and attract domestic and international visitors.